Food & Fest App
Our table booking app provides users with personalised recommendations for reputable and relevant restaurants, including those suggested by friends and family. It also features detailed reviews of the restaurants and their dishes to make decision-making easier. Let’s the user per-order food and pay their bills on the app.
PROBLEM STATEMENT
Millennials need a reliable restaurant booking app due to long wait times (up to two hours), discrepancies between online photos and actual restaurant conditions, and a lack of user reviews. Additionally, food descriptions are often in a different language, causing confusion and embarrassment when users must repeatedly ask servers for clarification. A comprehensive app is needed to streamline table bookings, preorder food, and provide accurate English descriptions and reviews to improve their dining experience.
01
DESIGN PROCESS
02
DESIGN STRATEGY
Executive Intent
To ensure that consumers remain at the heart of all decisions, stakeholders across the organization must keep their needs and preferences top of mind. This approach allows restaurants to collect valuable information about which dishes are popular and which are not, based on firsthand customer reviews. With this insight, they can make informed decisions to eliminate unpopular dishes and improve their management systems and improve customer experience
Target Audience
Millennials: Born 1980 to 1994 & Genz: 1995-2012. They have extensive social networks at their fingertips, so if you appeal to them, you can benefit from their word-of-mouth publicity. 32 per cent check the menus from their smartphone ahead of time. Eats out more often than the general population, with 53% going out to eat at least once a week.
General Tasks
- Search For Restaurants
- Selection Of Restaurants
- Login
- Selection Of Table
- Placing An Order
- Providing Reviews
- Apply Offer
Minimum viable product
- Ability to order food in advance
- Get precise order
- pickup times in the
- app Cancel orders
- Place advance orders
- Pay using the app
- Provide feedback
Critical success Factor
- Online reviews for each dish
- Reduce waiting time
- Reviews
- Study customer behaviour
- Collect data to improve revenue from the review system.
03
QUANTITATIVE RESERCH
Form
Google Survey
Responses
116
Gender
Female and Male
Google Forms were used to conduct user surveys and gather quantitative data. The survey received responses from 116 participants in all and the results are as follows.
04
QUALITATIVE RESEARCH
We interviewed 10 users in person to understand their pain points, and gaps to propose our solutions.
Interview
Conducted In-person
Gender
Male and Female
No of users and their age
15 users, aged 28-35
User Needs
- In-App Reviews
- Restaurant Comparison
- Secure Booking
- Transparent
- Pricing
- Prompt Support
Pain Points
- Unavailable Times/Tables
- Confusing Booking Process
- Limited Restaurant Info
- No Special Accommodations
- Long Wait Times
- Unclear Cancellation Policies
Gaps
- Limited Availability
- Outdated Restaurant Listings
- Difficult Booking
- Interface Inaccurate
- Restaurant Info
- Hidden Fees
Solutions
- Use real-time availability data to allow users to easily find and book tables at restaurants with open seats.
- Include reviews of each dish and restaurant.
- Implement a user-friendly and secure booking process.
- Provide accurate and up-to-date information about restaurants, including their menus, prices, locations, and hours of operation.
- Allow users to easily modify or cancel their bookings through the app.
05
USER PERSONA
06
EMPATHY MAPPING
07
USER JOURNEY MAP
08
USER FLOW
09
LOW FIDELITY WIREFRAMES
09
HIGH FIDELITY WIREFRAMES
