- Wireframing
- Building prototypes
- User Flows
- User journey
- User research
- Prototypes
- Experience design
- Pattern identification
- Usability testing
- Storyboards
- High fidelity mockups
- Systems oriented thinking
- Information Architecture
that delight and
inspire users.
that delight and inspire users.
With a background spanning UX design, business, and digital marketing and cooking, I bring a unique perspective to crafting user-centric experiences and solving complex problems.
Trusted by
SERVICES
“We don’t have a business without a customer. The customer always comes first.”
My Father: Mr.Sunil Dhariwal
What I can do for you
Faster, better products that your users love. Here’s all the services I provide:
Tools I use
Every designer needs the right tools to do the perfect job. Thankfully, I’m multilingual.
- Figma
- Sketchup
- Adobe Creative Suite
- HTML, CSS, JavaScript
- Basics of Sketchup
- Basics of Onshape
- InVision
- Miro
- Slack
- Basics of Google Analytics
- Webflow
What's you can expect
I design products that are more than pretty. I make them shippable and usable.
- Design Strategy
- Human-Centered Design
- User-Cantered Design
- Persona Development
- Pattern Identification
- Usability Testing
- Web/Mobile Applications Design
- Innovative Solutions
- Developer Collaboration
- Growth mindset
- Stakeholder management
- Customer experience Strategies
- Industry trend awareness
PROJECTS
I bring results.
My clients are proof.
PRODUCT DESIGNER
That's me!
I’ve spent almost 10 years diving into UX/UI design, moving from creative work at Elle Décor to tackling B2B challenges at Pan Creations. Through it all, I’ve learned to blend creativity and strategy to create interfaces that users love and businesses thrive on.
🎓 Education
University of Wisconsin
MS (Design + Innovation)
• 2023-2024
DesignBoat UI/UX School
UX/UI Professional Certificate
• 2022-2023
University of Hertfordshire
BA (Hons Graphic Design)
• 2012-2015
💼 Work Experience
Pan Creations
Integrated UX Designer
• May 2018 - Aug 2022
Conde Nast India
UX/UI Designer
• May 2017 - Jun 2018
ELLE Décor & ELLE IN
UX/UI, Brand & Designer
• Jan 2016 - Apr 2017
TESTIMONIALS
Word on the street
Panna’s most unique trait, beyond her strong work ethic, is her thorough questioning of assumptions. She explores the ‘if’ and ‘why,’ and produces the best result
Sadiq S
Product Designer@ NB
Panna is a great person to work with! She is very creative, open to communication, and collaborative. I highly recommend her!
Ha Doi
Marketing MBA '24@ UW-Madison
Panna is hardworking, a quick learner, collaborative, and impressively takes on challenges. She would be an asset to any company.
Nupur Sarvaiya
Contributing Editor @Vogue, Conde Nast, IN
Panna is a highly skilled UX/UI designer, delivering creative, tailored solutions. She’s detail-oriented, innovative, dedicated, and thrives under pressure.”
Aditi Sharma
Editor @Future, London
Panna has a passion for learning and a deep understanding of users. She is also an excellent researcher who is not afraid to ask tough questions.
Claire Roos
M.S.Design+Innovation@ UW-Madison
FAQ
Frequently asked questions
What is UX design?
UX (User Experience) design is the process of creating products that provide meaningful and relevant experiences to users. It involves the design of the entire process of acquiring and integrating the product, including aspects of branding, design, usability, and function.
What tools do you use for UX design?
Common tools include Sketch, onshape, photoshop, illustrator, Adobe Creative suit,Figma, Adobe XD, InVision for design and prototyping; and Miro, FigJam for collaboration and brainstorming.
What is the typical process for a UX design project?
The typical UX design process includes research (user and market), ideation (brainstorming and sketching), design (wireframes and prototypes), testing (usability testing and feedback), and implementation (working with developers).
How do you balance user needs with business goals?
By aligning user research with business objectives, prioritizing features that provide value to both users and the business, and maintaining open communication with stakeholders to ensure goals are met.
How does UX design differ from UI design?
UX design focuses on the overall experience a user has with a product, including usability, functionality, and user satisfaction. UI design is concerned with the visual and interactive aspects of a product, such as buttons, icons, spacing, typography,
and color.
How do you stay updated with UX design trends?
I stay updated by attending industry conferences, participating in webinars and workshops, reading UX blogs and books, and engaging with the UX design community online.
What makes a good user experience?
A good user experience is intuitive, efficient, and enjoyable. It meets user needs with minimal friction, provides value, and leaves users feeling satisfied and confident in using the product.
How do you handle feedback during the design process?
Feedback is collected from users and stakeholders through various methods and is prioritised based on its impact on the user experience. The iterative design ensures continuous improvement based on feedback.